Economic recovery thought corporate entrepreneurship strategy: The case of Serbia

Abstract

The main aim of the paper is to stress the role of corporate entrepreneurship strategy in the process of economic recovery. The subject of the research was the key factors of corporate entrepreneurship i.e. management support, time availability, rewards, reinforcement, and organizational boundaries which determinate strategy and recovery in observed Serbian companies. The modified CEAI questionnaire has been used to assess the key factors of corporate entrepreneurship in Serbian companies. The results showed that observed managers in private companies have been more focused on innovation, rewards as motivation factor, and responsibility, on the one side. On the another side, managers in state-owned companies had less time pressure, but in their companies there were more routines and standardized procedures than in private ones. It can be concluded that management support will be a key factor of faster economic renewal of Serbian companies thought corporate entrepreneurship strategies.