Vol. 7 No. 3

VOLUME 7  ISSUE 3  SEPTEMBER 2022

FRONT PAGES

Language patterns that influence behavior

Mihai Alin Anghel

Pages: 1-7
Published Online: 4 September 2022

Abstract
Consumer behavior has always been influenced by many internal and external factors regarding purchase decisions. However, when the dialogue with another person was considered the specific external factor which in the context of communication was named as an influencing element, information often got understood differently based on context and chosen words. In the world of Neurolinguistic Programming, it is considered that people repeat specific actions when processing information and if one’s language pattern is identified, then the chances for that person to understand correctly the information is higher. This research sets up its objectives for understanding the existing language patterns people have and how it influences their purchase behavior. For this to be concluded, there has been created a set of specific objectives which will guide the research: identifying the language patterns which have the power of influencing consumer behavior (OS1); measuring the impact one language pattern can have when applied to a pattern aligned person (OS2). The analysis will be conducted on a group of people of age 23-31 years old, all being students of the Marketing Faculty. Upon these specific objectives, a set of hypotheses have been established: it is assumed that people possess all language patterns, some being more dominant (H1); identifying the language pattern can be done within a survey (H2). Analyzing the results and interpreting them gives a clear understanding of the fact that language patterns are one of the main influencing elements of consumer behavior and purchase decisions.

Youth enrollment into dressmaking and tailoring apprenticeship programme

Joseph Osei, Bismark Kwadwo Menetey, Patricia Ghann

Pages: 9-17
Published Online:  4 September 2022

Abstract
There has been a reduction in the numbers of Dressmaking/Tailoring apprenticeship in Koforidua, Ghana. Masters and Mistresses in tailoring and dressmaking industry complain of the lack of workers to help them meet their clients’ demands on time. The purpose of the study was to investigate the trends of youth enrollment into dressmaking/tailoring apprenticeship in Koforidua – Ghana, to identify the factors that motivated the youth to enroll on the dressmaking/tailoring apprenticeship programme in Koforidua; Identify the contractual agreements for enrolling the youth into dressmaking/tailoring apprenticeship in Koforidua. Cross-sectional survey was employed for the study. Two sets of Questionnaire were used to collect data from the respondents (27 apprentices and 27 of their trainers) using both purposive and simple random sampling procedures. The data gathered was coded and analyzed using the Statistical Package for Social Sciences (SPSS) version 20. The findings showed that the apprentices expect to gain valuable work experience and insight into the profession to enable them to work independently after completion and have job security, and to establish their own businesses. Enrollment into apprenticeship training has over the years reduced drastically. Enrollment of the youth into dressmaking/tailoring apprenticeship training is key to preparing the youth to work in the garment industry as artisans to sustain the industry and increase revenue on garment export and also reduce the large population of unemployed youth in Ghana.

An analysis on complaint behaviour of hotel guests in Italy

Farzaneh Soleimani Zoghi

Pages: 19-25
Published Online: 4 September 2022

Abstract
The main purpose of this study is to analyse the complaint behaviour of hotel guests based on their online reviews. Furthermore, the importance of hotel responses to complaints and its impact on reducing customer dissatisfaction will be highlighted. The study is designed as explorative and inductive. The methodological approach is a content analysis on secondary data and the data used in this research is scraped from Booking.com. Tableau Data Analytics (2020.4) has been used to analysis the large amount of data in the database. The findings of the study underline the importance of monitoring and responding online reviews, since it is the most common place for hotel guests to write their complaint or feedback. Furthermore, the results call hotel managers attention to measure reputation risk level from the online reviews and take necessary action when its threshold is exceeded in service related areas.

The fiscal stimulus in Algeria between 2005 and 2014: A predictable failure

Abdelaziz Mokrani, Abdelouahab Boufedji, Abdelaziz Arab

Pages: 27-42
Published Online: 4 September 2022

Abstract
This paper tries to show that the massive public expenditures incurred in Algeria, during successive growth programs since the early 2000s, didn’t give rise to the economic growth rates that could justify such a vast amount of expenditures. This situation poses a problem of rares wasted resources and poor performances. With little effect on economic growth, increased income distributed during these programs have given rise, however, to an unprecedented increase in imports of goods and services. From a purely theoretical point of view, this situation is paradoxical but not impossible. A simple IS-LM model made it possible to predict this outcome. The structural and institutional constraints of the Algerian economy, clearly indicated the likelihood of such an outcome. From the beginning, the instigators of this economic policy should know its limits and choose another one. That is very important for a country like Algeria whose economy is weak and dependent. Ultimately, it is the strategy of insertion of the Algerian economy into the global economy that, finally, will determine the outcome of any growth policy.

Explicit knowledge and tax revenue performance: The role of externalization process

Umale Okoh, Philip Jehu, Abubakar Abubakar

Pages: 43-54
Published Online: 4 September 2022

Abstract
One of the desires of developing countries is to improve tax revenue generation to reduce dependence on the developed countries for financial aid. Access to quality and timely tax knowledge by taxpayers can improve compliance and tax revenue generation. The purpose of this study is to explain the mechanisms that convert tacit to explicit knowledge for easy accessibility, improve compliance and tax revenue generation. Qualitative data through face-to-face interviews supported by documentary study were employed to study knowledge externalization and tax revenue performance. Twenty tax officers were interviewed face-to-face in a case study of Federal Inland Revenue Service (FIRS) Nigeria, and NVivo 10 qualitative software used to analysed the data. This study found that documentation of tacit knowledge and the design of training manual can externalize tacit knowledge in tax administration. Furthermore, explicit knowledge enhanced accessibility to knowledge, compliance and tax revenue generation. The study recommended documentation of tacit knowledge and training manual as a strategy to externalize tacit knowledge to improve access to knowledge, compliance, and tax revenue generation.