Awareness strategies of islamic banking system: Evidence from Malaysia
Keywords:
islamic banking, strategies, financing products awareness, customer awarenessAbstract
The foundation for the growth and success of every firm is awareness. Unquestionably, the active awareness that may motivate customers to comprehend and apply Islamic financing products in the Islamic banking sector is a key factor in the success of the Islamic banking industry. The study examined the Islamic banking system's awareness-raising tactics using information from Malaysian experience. Face-to-face interview was used in a manner of qualitative method. The data were analysed using descriptive and thematic approaches. The findings indicate that customer awareness, knowledge of Islamic financing products and services, public awareness, and national and international awareness are all methods of Islamic banking awareness practice in Malaysia. The findings also demonstrate that the fundamental objective of the Islamic banking sector primarily relates to patronage and investment, which might be achieved by raising awareness of Islamic financing solutions. Additionally, the outcome shows that Islamic banks, Malaysia's central bank, and the government must step up their efforts to raise awareness in the nation. Therefore, the study has implications for Malaysian Islamic banks specifically and the global Islamic banking industry generally by increasing the capital base of the banks and increasing banking business activities through the adoption of new customers who became aware of Islamic banking modalities, operations, and products. These capital increases and boosts in the Islamic banking industry and have an impact on the profitability, banking performance, Islamic micro investments, SMEs, and new businesses from an economic perspective.
Published
Issue
Section
License
Copyright and Open Access Policy
The Review of Socio-Economic Perspectives (RSEP) is committed to the principles of open access and the widest possible dissemination of scholarly knowledge. The journal provides immediate and unrestricted access to all published content, enabling readers worldwide to freely read, download, copy, distribute, print, search, and link to the full texts of articles without financial, legal, or technical barriers.
RSEP supports the principles of the Budapest Open Access Initiative (BOAI), which advocates free and unrestricted access to peer-reviewed scholarly research.
Copyright Ownership
Authors retain the copyright of their published works.
By submitting and publishing their manuscripts in RSEP, authors grant the journal a non-exclusive right to publish, reproduce, distribute, archive, index, and preserve the work in electronic and other formats for scholarly communication purposes.
The journal does not require authors to transfer copyright ownership to the publisher. Authors remain the legal copyright holders of their work after publication.
Licensing Policy
Beginning with Volume 2025, all articles published in RSEP are distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).
Under the CC BY-NC 4.0 license, users are permitted to:
- Read, download, copy, and redistribute the material in any medium or format;
- Share the work with others;
- Adapt, remix, transform, and build upon the material;
provided that:
- Appropriate credit is given to the original author(s) and the journal;
- A link to the license is provided;
- Any changes made to the original work are clearly indicated;
- The material is not used for commercial purposes.
The full license terms are available at:
https://creativecommons.org/licenses/by-nc/4.0/
Previous Licensing Policy
Articles published before Volume 2025 were distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
The CC BY 4.0 license permits unrestricted use, distribution, adaptation, and reproduction in any medium, including commercial use, provided that appropriate credit is given to the original author(s) and source.
Articles published under CC BY 4.0 remain subject to the licensing terms that were in effect at the time of publication and are not retroactively relicensed.
Rights Retained by Authors
Authors retain the right to:
- Share their published articles on personal websites, institutional repositories, and academic networking platforms;
- Reuse parts or all of their work in future publications, books, teaching materials, and presentations;
- Deposit the published version of the article in repositories without embargo;
- Disseminate and promote their research freely.
Rights Granted to the Publisher
Authors grant RSEP the right to:
- Publish and disseminate the work as the original publisher;
- Archive and preserve the article permanently;
- Include the article in indexing, abstracting, and database services;
- Maintain the official version of record;
- Promote and distribute the published work through journal platforms and scholarly communication channels.
Open Access Statement
RSEP is a fully open-access journal. All articles are made freely available online immediately upon publication without subscription fees or access restrictions.
No embargo period is applied. Readers may access and use published content in accordance with the applicable Creative Commons license.
The journal believes that open access increases the global visibility, accessibility, usage, and impact of scholarly research while promoting the free exchange of scientific knowledge.
License Consistency
To ensure transparency and compliance with international indexing standards, the licensing information displayed on the journal website, article metadata, PDF files, and publishing platforms will remain consistent and accurately reflect the licensing terms applicable to each published volume.
