A study of the elasticity of key indicators of activity in the stock market with a neutral approach to dividend policy

Abstract

The article is devoted to the consideration of the conceptual foundations for analyzing the sensitivity of key indicators of the activity of a public company in the stock market (market activity) to the main determining factors in the context of a neutral approach to the implementation of its dividend policy. The methodological basis of the study was the concept of a neutral approach to the dividend policy of a public company and the concept of sensitivity analysis. It is shown that an analysis of the sensitivity of the key indicators of the market activity of a public company to the main determining factors in the context of a neutral approach to the implementation of the dividend policy of a public company involves the construction of appropriate elasticity models that allow determining the change in key indicators of market activity depending on changes in the factors that determine them. The constructed elasticity models of the key indicators of market activity can be used in predictive and analytical assessments of their changes, and also make it possible to identify the causes of these changes by calculating the impact on the specified elasticity of the determinants contained in their models. The author comes to the conclusion that the elasticity models developed by him are a fairly effective tool for managing the market activity of a public company in the context of a neutral approach to the implementation of its dividend policy.