Product innovation and process innovation in the hotel industry in Vietnam
Nguyen Manh Thang1
1 Researcher, Korea - Vietnam Incubator Park, Department of Business Planning, Can Tho, Vietnam
Received: 10 March 2021 Revised: 25 May 2021 Accepted: 3 June 2021 Available Online: 7 June 2021
Keywords: green product, green process, innovation, hotel industry, tourism
JEL classification: L83, O31, Z32
Citation: Thang, N. M. (2021). Product innovation and process innovation in the hotel industry in Vietnam, Review of Socio-Economic Perspectives, Vol 6(2), 59-73.
The aim of this research is to establish an integrated model which links knowledge-based green products to innovations in green processes, green product innovation, process innovations and hotel performance of Vietnam and tests this model in Vietnam. First, to assess reliability and validity measures reliability and factor analysis were used. Secondly, bivariate correlations were made to investigate bivariate relationships between variables. Third, the relations between variables have been estimated by several regressions. This study helps show the difference between product innovation and innovation in processes. In addition to sharing and accessing new knowledge streams, managers must concentrate on improving the absorption capacity of their organization in order to create innovation, in compliance with modern knowledge. Finally, for industry authorities, it is recommended.
Article Type: Original Paper
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