Economic recovery thought corporate entrepreneurship strategy: The case of Serbia

Economic recovery thought corporate entrepreneurship strategy: The case of Serbia

Ljiljana Kontic1,• , Nada Zivanovic2,•, Darko Popadic3,*, Vlada Zivanovic4,+
1 Ph.D. Prof., University of MB, Faculty of Business and Law, Belgrade, Serbia
2 Ph.D. Prof., University of MB, Faculty of Business and Law, Belgrade, Serbia
3Ph.D. Student, University of MB, Faculty of Business and Law, Belgrade, Serbia
4Ph.D., State Audit Institution, Belgrade, Serbia

Article History
Received: 4 March 2022 Revised: 21 May 2022 Accepted: 23 May 2022 Available Online: 1 June 2022

Keywords: corporate entrepreneurship, strategy, CEAI instrument, recovery, Serbia
JEL classification: L26, C38, G21

Citation: Kontic, L., Zivanovic, N., Popadic, D., Zivanovic, V. (2022). Economic recovery thought corporate entrepreneurship strategy: The case of Serbia, Review of Socio-Economic Perspectives, Vol 7(2), 1-9.

Abstract
The main aim of the paper is to stress the role of corporate entrepreneurship strategy in the process of economic recovery. The subject of the research was the key factors of corporate entrepreneurship i.e. management support, time availability, rewards, reinforcement, and organizational boundaries which determinate strategy and recovery in observed Serbian companies. The modified CEAI questionnaire has been used to assess the key factors of corporate entrepreneurship in Serbian companies. The results showed that observed managers in private companies have been more focused on innovation, rewards as motivation factor, and responsibility, on the one side. On the another side, managers in state-owned companies had less time pressure, but in their companies there were more routines and standardized procedures than in private ones. It can be concluded that management support will be a key factor of faster economic renewal of Serbian companies thought corporate entrepreneurship strategies.

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