Language patterns that influence behavior

Mihai Alin Anghel1

1 Candidate Ph.D. Doctoral School University of Economic Studies, Faculty of marketing, Bucharest, Romania

Article History

Received: 6 June 2022       Revised: 25 August 2022       Accepted: 31 August 2022     Available Online: 4 September 2022

Keywords: NLP, VAK, consumer behavior, language patterns, system

JEL classification: M30, M31, M39

Citation: Anghel, M.A. (2022). Language patterns that influence behavior, Review of Socio-Economic Perspectives, Vol 7(3), 1-7.


Consumer behavior has always been influenced by many internal and external factors regarding purchase decisions. However, when the dialogue with another person was considered the specific external factor which in the context of communication was named as an influencing element, information often got understood differently based on context and chosen words. In the world of Neurolinguistic Programming, it is considered that people repeat specific actions when processing information and if one’s language pattern is identified, then the chances for that person to understand correctly the information is higher. This research sets up its objectives for understanding the existing language patterns people have and how it influences their purchase behavior. For this to be concluded, there has been created a set of specific objectives which will guide the research: identifying the language patterns which have the power of influencing consumer behavior (OS1); measuring the impact one language pattern can have when applied to a pattern aligned person (OS2). The analysis will be conducted on a group of people of age 23-31 years old, all being students of the Marketing Faculty. Upon these specific objectives, a set of hypotheses have been established: it is assumed that people possess all language patterns, some being more dominant (H1); identifying the language pattern can be done within a survey (H2). Analyzing the results and interpreting them gives a clear understanding of the fact that language patterns are one of the main influencing elements of consumer behavior and purchase decisions.

E-mail: & ORCID:


Article Type: Original Paper


Appier. (2022, 05 23). What Does Consumer Behavior Mean for Marketing? Retrieved from

Bear, M., Connors, B., & Paradiso, M. (2016). Neuroscience. Burlington: Jones & Bartlett Learning.

Chang, W.-Y., Te Lo, M., & Huang, C.-F. (2019). The Influence of Emotional Environmental Pictures on Behavior Intentions: The Evidence of Neuroscience Technology. International Journal of Environmental Research and  Public Health, 1-9.

Ferdinand, N., Paulus, M., Schuwerk, T., & Kuhn-Popp, N. (2018). Editorial: Social and Emotional Influences on Human Development: Perspectives From Developmental Neuroscience. Frontiers in Psychology, 1-5.

Gammon, E. (2019). Affective neuroscience, emotional regulation and international relations. International Theory, 1-5.

Holler, Y. (2021). Quantitative EEG in Cognitive Neuroscience. Brain Sciences, 1-3.

Kain, R. (2021, 12 24). The Ultimate Guide to Neuro-Linguistic Programming (NLP). Retrieved from

Madan, C. (2010). Neuromarketing: The next step in Market Research? Eureka, 34-41.

Morin, C. (2011). Neuromarketing: The new Science of Consumer Behavior. Springer Science+Business Media, LLC, 131-135.

Ramsey, R., Kaplan, D., & Cross, E. (2021, June 20). Trends in Neuroscience. Retrieved from

Squire, L., Berg, D., Bloom, F., du Lac, S., Ghosh, A., & Spitser, N. (2013). Fundamental Neuroscience. Waltham: Elsevier.

Sturt, J., Ali, S., Robertson, W., Metcalfe, D., Grove, A., Bourne, C., & Bridle, C. (2012). Neurolinguistic Programming: a systematic review of the effects on health outcomes. British Journal of General Practice, 1-4.